First order of business – responsiveness! SNAP’s previous site was built in a time where we were still using T9 on our Nokia flip phone. So being able to access the site from your phone wasn’t really on the radar. The ability to book next week’s print session from your phone while waiting for this week’s ink to dry was essential this time around.
Being creatives ourselves, this project hit close to home. It was no simple task to design an interface that we could feel proud presenting to a room of like-minded friends. Plus, we had to incorporate an existing brand that everyone knew and loved into a refreshed look and feel. Kinda felt like we were in the final rounds of So You Think You Can Dance (the design edition).