We’re all about good relationships and good work. We believe the two go hand-in-hand.
We get riled up when talking about good design and feel a genuine desire to fix things when we see something that isn’t working. We become trusted members of our clients’ external teams. Our company is built around making connections and helping businesses achieve their goals. Our core list of clients keeps coming back because of our level of understanding and commitment.
Jeff Caron
Owner, Director
Jeff is a MacEwan grad with over 17 years experience working as a director, designer, and developer in agency environments, as well as on in-house creative teams in large organizational settings.
Sophie Maisonneuve
Creative Director
With a Design degree from UAlberta, Sophie has tackled large government campaigns, creative solutions for not-for-profits, and web and branding for local businesses, always delivering thoughtful experiences.
Terry Bourgeois
Lead Developer
Terry is focused on building robust and visually engaging experiences through WordPress, JavaScript and React. He believes that attention to detail is pivotal to delivering successful experiences.
Eden Thompson
Developer
Eden has over 12 years of experience in web design and development. She is driven by outcome, focusing on practical, fast-loading web solutions that are tailored for search engines.
Danielle McBeth
Designer
Danielle has experience in a diverse mix of web design, branding, layout, and illustration. She is a UAlberta Bachelor of Design grad, via the Social Sciences route, which brings a unique perspective to the Sonder team.
Patrick Leonard
Advisor, Search & Online Marketing
Patrick has helped over a hundred local businesses grow with search marketing. He’s passionate about the big picture analytics, strategy, and behavioral psychology principles that make a campaign work.
Mark Wojcicki
Advisor, Social Media Strategy
Mark is focused on helping businesses tell more compelling stories about what they do and why. Audiences are using social media to discover local businesses, he’ll deliver strategic creative content to help them find you and want to connect.
If something is worth doing it’s worth doing well
There isn’t a right and a wrong way to do things. There are usually many right ways and many wrong ways. One of our jobs is to uncover the right way that fits with your needs and will compliment your organizational goals. Sometimes the ‘right’ way takes more time and effort but is well worth it in the end.
In taking calculated risks
While playing it safe is a part of the job, we feel that it is important to explore new territory to find new and exceptional solutions to old problems. This sometimes requires that we get out of our comfort zone as designers and we encourage you to do the same.
In doing good
We align ourselves with clients, partners, and vendors that are of a similar mindset. We want to have a positive impact on the world around us but realize that sometimes that happens in indirect ways, and in unexpected areas. We choose the people we work with, carefully, to ensure that we can fully get behind their cause and that they can fully get behind ours as well.
In shared understanding
We’re experts in our areas, and know you are an expert in yours. We like getting to know what you stand for and treating your business as if it were our own. We like having real conversations, not holding back, doing our research, and determining a strategy that is right for you.
In respect
We strongly believe that respect is the binding ingredient that makes all things work better. While we fully acknowledge the fact that a company isn’t a real entity that can hold actual beliefs and values, but we as individuals do. A prerequisite for being a part of our team is that you have aligned beliefs and values.
We respectfully acknowledge that much of our team is located on Treaty 6 territory, the traditional lands of First Nations and Métis people.
As a group we are aligned with the goal of delivering meaningful change to things such as diversity and equity wherever we can. We recognize that we are fallible and are always open to being corrected or better informed to become better in practice and we look forward to our journey in learning.
For something to work well, we know it needs to be centred around real people and real motivations. We will empower the people using your website or interacting with your brand by providing an exceptional and engaging experience. At the end of the day, whatever we create with you is not only going to look great, it will function well and convert visitors to customers.
See Our Process