Client Plum Home & Plum Interior Design Services Branding, Development, Website Design Plum Design Overview Plum is a design-focused brand offering retail, interior design, and custom shopping services. Through Plum Home, Design, and Apartment, customers can bring beautiful and meaningful curated goods into their homes and spaces. What we did A logo redesign paired with a full visual identity refresh. We redesigned the wordmark from the ground up to be more flexible for all of the required assets. We then did a full re-working of a suite of brand assets, including packaging, bags, stickers, gift tags, stationary.This wouldn’t be complete without a reimagining of their online presence. We redesigned and build their main store website on Shopify, their interior design website on WordPress, and build in some amazing tools to help them launch an exciting sub-brand in the near future. Stay tuned for Plum Apartment! The new Plum wordmark is shared by all 3 facets of the business: Plum Home – a beautifully curated home goods store, Plum Design – interior design services, and Plum Apartment – boutique shopping and planning experiences. We updated the existing Plum mark with a custom, fresh take on a wedge serif typeface, making the mark uniquely their own. The mark embodies their thoughtful and tailored approach to design with its character and refined aesthetic. The visual identity system required logos for all 3 areas of the business We provided multiple logo orientations for use in-store, on windows, tags, packaging and so much more.The refresh of the Plum brand also came with a new website design. We updated and integrated the 3 sites to easily flow between one another and offer a seamless experience for those requiring multiple Plum services.