Client Applied Pharmaceutical Innovation Services Branding, Print Design, Website Design & Development Overview Applied Pharmaceutical Innovation is a life sciences hub, innovator, and facilitator. They are a rapidly growing organization. API is a long-term client of Sonder, we had the pleasure of creating their brand in 2019. Recently, we helped them with a new website and a subtle brand refresh to align with how they’ve grown over the past 5 years. What we did The goal of the website redesign was to help communicate what they do in a clear and organized way. API is collaborative and innovative, tackling many services areas and offerings to the life sciences industry. As they continue to grow, so does their service offerings, initiatives, and facilities. The subtle brand refresh brought in bolder versions of their existing colours and new shapes and linework. Pairing this with animations on the site gives API a dynamic look and feel, matching their presence in the life sciences industry. The design of a new website and visual styles that align with the existing logo and brand help reflect API’s vibrancy and expertise. By being an industry leader, empowering commercial development, and training the next generation of science leaders – it’s important that API communicates what they do to the right audiences. Their website is one of their biggest communication tools. API brings together the life sciences industry and research from post-secondary institutions. This collaboration is a catalyst and progression of the industry.
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