Over the years of working with Koios, we knew that creating a visually consistent look & feel that would help create a strong brand to keep building on. From the packaging to print and web assets, we created a system that was engaging but familiar across all facets.
When approaching the website redesign, we knew we had to create a system that was functional, unique, & custom to Koios. We designed with growth in mind — knowing they had big goals for new products & quick production rates, we made sure that all aspects of the design were easily adaptable & editable depending on what products & flavours were available.
From the colour scheme, the liquid-like design, and the graphics – we wanted to help Koios stand out from the crowd. We expanded their current brand in a new & interesting way that highlights what makes all their products so incredibly unique.
Fit Soda, is a sub-brand of Koios. They came to us with an existing initial brand for the product but we had an opportunity to refine, expand, and illustrate a visual system that would allow us to expand and build upon as this product launches & grows.
The illustrations for Fit Soda become the main focal point of the design that really help enforce the flavour of the drink. We wanted to make sure that the illustrations to have a consistent look and feel across the board while also having a mouth-watering appeal to each flavour.