Edmonton Branding Agency - Meaningful visual identities

Rebranding

There are many reasons why a rebranding process might feel daunting. Perhaps your company has been with its current brand for quite some time, or the size of your organization makes a rebranding a bit more complex, and you aren’t sure where to start.

We have seen it all over the years and have assisted in the rebranding process for many different scenarios. We feel it would be good to offer these initial consulting services as a way to bring our expertise to the table to help you through the process.

Advisory

It’s hard to know what has to be done if you don’t know what you need. If your team is in a position where you recognize that there is an issue with how your brand is perceived but don’t know what steps should be taken to solve the problem, we are here to help.

Communications

Communicating internally and externally about a big change can be difficult. We can assist in facilitating team discussions surrounding a change in your company’s identity. Including key team members is integral to having buy-in on the new brand direction. It is the responsibility of the whole company to uphold the brand.

Project management

Knowing what needs to be done, who needs to be involved, and how to orchestrate a project of this size takes years of experience and a general understanding of many of the sub-services involved.

Having a keen design sense, an understanding of organizational/team structures, a general knowledge of the development process, and a deep understanding of your company’s needs are all important for a successful execution.

Rebranding is much more than just updating your logo

There is a lot of strategic thinking that should go into rebranding a business or organization. Designing a new logo is only a small step in the process. Depending on the size of your organization, your industry, or your reason for exploring a new brand direction, proper planning should be at the forefront of the process.

All of your brand assets will be affected by this change, which could lead to a substantial amount of design and development services. Depending on your organization, you could have the capacity to handle some of this internally, but chances are you will have to work with external vendors as well.

We are here to apply our expertise and creative thinking that we have gained from leading the brand efforts for hundreds of companies over the years. We can help you manage the transition and plan accordingly.

Research

Everything starts with understanding. Through internal research we will determine the reasons behind the desire to rebrand. Through external research we can uncover how your current brand is perceived, your position in your industry/market, and the best course of action to take when making decision relating to your identity.

Planning

Once we know what is required it is important to set out a plan of action. We will assist in determining what will be required to achieve your brand goals. We will develop a timeline, list of deliverables, and resources that will help us reach the desired outcome.

Execution

On top of having the planning and strategy covered, we also have the right people to design and develop your new brand assets. Whether it is graphic design, UI/UX, content creation, or web development, we have it covered. We won’t have to look far to get the best people on your project.